• Visual meaning must match function and user expectations to enhance UX
• Inconsistent or unclear visuals can undermine trust and satisfaction
• Loading and celebration animations can positively influence perception if designed contextually
• Static illustrations still have a role, especially for reassurance in sensitive contexts

• To evaluate performance of animations based on client satisfaction, in comparation to illustrations

• Quantitative testing via Maze to measure misclick rates, task completion time, and satisfaction
• Qualitative semi-structured interviews to gather in-depth insights
• Kano model analysis to categorize features (Attractive, Must-have, Performance, Indifferent, Questionable, Reverse)
• Comparison between animations and static illustrations for multiple screen types

• Alignment between animation/illustration meaning and intended function is critical for user satisfaction
• Animations tended to increase engagement time but could cause confusion if not contextually appropriate (e.g., unlocked padlock)
• Illustrations were sometimes necessary for reassurance, but some were rated as indifferent or reverse
• Maze metrics showed variation in performance between visual types (animations vs illustrations)
• Motion design can significantly impact UX, but only if meaning and context align

We summarized our framework and research steps in article at Medium.

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